UPDATE: The video of my speech is now available!
A Gallup poll of American adults listed public speaking as the #2 most common fear. Snakes hit #1 – any tips for conquering that fear are not going to come from me. For most of us, we’ll encounter public speaking situations much more often, even if they don’t always look like this:
The same techniques to master an audience this size can be used to keep the attention of your 3-person team. In either situation, you’ll have the same percentage of people distracted, tired or playing with their cell phones – you’ll also have the same potential to capture their interest and give them an experience that will stick in their minds long after you’ve finished speaking.
There are a million and one tips for public speaking out there – I will share the two that I found most useful for my experience speaking at the press event launch of Google for Nonprofits (G4NP) to a 200-person audience that I did not know.
- Put yourself in the moment: As with roller coasters, job interviews and skydiving, the anticipation is the worst (or best) part of public speaking. At the G4NP event, a series of engineering directors and nonprofit CEOs took the stage for over an hour as I stood backstage, feeling more and more like the butterflies were going to punch a hole in my stomach. I was in no shape to get up on the stage.
The solution is to force your mind into the moment so you have no chance to dwell on your worries. There are many ways to do this, some people listen to music, others repeat tongue twisters, others play games – I look at pictures of cute animals online. Not only does this wipe worries from my mind, I end up taking the stage with a huge smile on my face.
- Give the audience a reason to listen: The amount of time since the beginning of an event is directly proportional to the percentage of your audience that will be on their mobile phones when you take the stage. My speech took place well over the event’s halfway point – not a good starting point. There are two reasons that will focus your audience’s attention on you and keep it there:
1) It’s all about them. This was my intro at the G4NP event:
“I am honored to be speaking before you today. The technologies I am about to demonstrate have the power to multiply your organization’s impact on the world. I challenge you to think big – because with mobile phones, we are entering a whole new era of technology.”
A selected mix of flattery, relevance and accountability that the audience do more than just listen – captured their full attention before securing it with…
2) Show don’t tell. Preferably pretty things. There’s a reason keynotes begin with high-budget video reels and why the massive screens behind Steve Jobs project images of the latest shiny product and not his face. The audience loves watching things, especially amazing things. I was very fortunate to be giving a speech on mobile innovations – the topic is made for awe-inducing demos. In my 10-minute speech, I spoke for roughly 2 minutes and let the phone be the star of the other 8 minutes.
I knew that I had succeeded when after I had composed this email simply by speaking, a woman got up from her seat to take a picture of the screen.
Class dismissed. Now go conquer that fear!